Analytics is the process of discovering, interpreting, and communicating significant patterns in data. . Quite simply, analytics helps us see insights and meaningful data that we might not otherwise detect. Business analytics focuses on using insights derived from data to make more informed decisions that will help organizations increase sales, reduce costs, and make other business improvements.
Business analytics
Business analytics is ubiquitous these days because every company wants to perform better and will analyze data to make better decisions. Organizations are looking to get more from analytics—using more data to drive deeper insights faster, for more people—and all for less. To meet those goals, you need a robust cloud analytics (PDF) platform that supports the entire analytics process with the security, flexibility, and reliability you expect. It needs to help you empower your users to do self-service analysis without sacrificing governance. And it must be easy to administer.
The business value of analytics
A new way to work
The nature of business is changing, and with that change comes a new way to compete. Keeping up with the demands of today’s tech-savvy workforce means having a method for creating value and running quickly. Deliver speed and simplicity to your users while maintaining the highest standards for data quality and security. A centralized analytics platform where IT plays a pivotal role should be a fundamental part of your business analytics strategy. The combination of both business-led and IT-led initiatives is the sweet spot for innovation.
Uncover new opportunities
Advancements in analytics technology are creating new opportunities for you to capitalize on your data. Modern analytics are predictive, self-learning, and adaptive to help you uncover hidden data patterns. They are intuitive as well, incorporating stunning visualizations that enable you to understand millions of rows and columns of data in an instant. Modern business analytics are mobile and easy to work with. And they connect you to the right data at the right time, with little or no training required.
Visualize your data
You want to see the data signals before your competitors do. Analytics provides the ability to see a high-definition image of your business landscape. By mashing up personal, corporate, and big data, you can quickly understand the value of the data, share your data story with colleagues, and do it all in a matter of minutes.
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